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??궗援먯쑁怨?臾명솕??援먯쑁, ?섎?議기숈쓣 ?꾪븳 ?고빀?먯꽌 ?섎?議기숈
臾명솕?ъ? 臾명솕??援먯쑁???꾩깮?€ 援??援?????뺤꽦?대씪????吏€援ъ쟻 ?꾩긽怨??곌껐?섎ʼn 援??二쇱쓽瑜?
PLS援ъ“紐⑦삎???쒖슜??以묎뎅?뚮퉬??援щℓ?됲깭??愿???곌뎄
蹂??곌뎄??以묎뎅?뚮퉬?쒖옣???몃옖?쒕? 以묒떖?쇰줈 以묎뎅?뚮퉬?먮뱾???깃꺽?좏삎???곕씪 ?섑??섎뒗 ?㉱
以鍮꾨맂 留먰븯湲곗? 利됲씎??留먰븯湲?援щ텇怨?援먯쑁?먯쓽 ?쒖슜 媛?
?댄솕 ?곹솴???곕Ⅸ 利됲씎??留먰븯湲곗? 以€鍮꾨맂 留먰븯湲곗쓽 援щ텇 ?묒긽?€ 援먯쑁 ?꾩옣?먯꽌
?쇱씠?꾩뒪????띿쓽 ?뚯씠釉붿뿰異?援ъ꽦?붿냼媛 ?뚮퉬媛移섏? 援щℓ?섎
蹂??곌뎄??蹂€?뷀븯???쇱씠?꾩뒪?€??Life Style)怨??ㅼ뼇???곹뭹??媛€移섎? ?쒖븞?섍퀬, ?곹뭹 ?몃옖?쒕? 鍮
?깅퀎 二쇨굅鍮꾩슜 鍮꾧탳遺꾩꽍: 1?멸?援щ? 以묒떖?쇰줈
?ъ꽦?€ ?⑥꽦蹂대떎 ??? ?뚮뱷?먮룄 遺덇뎄?섍퀬 踰붿즲???€???덉쟾?섍퀬, 二쇳깮?좏깮???덉뼱 ?몄븞?섍
怨쇳븰?섏궗 利앷굅臾쇰줈???섏떖 臾몄꽌?곸뿉 湲곕줉???묒깋 ?꾧린援щ퀎
蹂??곌뎄???묒깋 ?꾧린援щ퀎 諛쒓킅 ?뱀꽦 諛??됲겕?€ ?좎궗???됱긽??醫낆씠(?묒깋)???좊쪟???됲겕???앸퀎
?쒗뭹 ?ъ쟾吏?앷낵 ?띿꽦 ?뺣젹媛?μ꽦??釉뚮옖???뺤옣 鍮꾧탳愿묎퀬???쒗
蹂??곌뎄??釉뚮옖???뺤옣 ?좎젣?덉쓽 鍮꾧탳愿묎퀬 ?쒗뻾 ???뚮퉬?먯쓽 ?ъ쟾吏€?앹뿉 ?곕Ⅸ ?④낵?곸씤 ?
?몄떇湲곗뾽??鍮꾨?硫??쒕퉬?ㅺ? 怨좉컼留뚯”怨?援щℓ?섎룄??誘몄튂???곹
蹂??곌뎄??紐⑹쟻?€ ?몄떇湲곗뾽??鍮꾨?硫??쒕퉬?ㅻ? ?듯빐 怨좉컼?ㅺ낵???κ린?곸씤 愿€怨꾨? ?좎?瑜??꾪
援щ（?쒕쭏 ?ㅼ??덉퐫(阿끿븰約뜻?壤???援ъ뿰?숉솕? ?앸??뺤콉
?ц쳳?뉎겘?ζ쑍??룭轢붺ゥ屋긱겗??룋?끹겏鼇€?뤵굦?뗤퉭?쇿낭閭?쉐?뚧쨳麗묈쑑?앶??㎯겑??굠?녴겒?ｆ폇
援?궡?뚮퉬?먯쓽 ?⑤씪???댁쇅吏곸젒援щℓ 寃곗젙?붿씤 ?곌뎄
Purpose- Why do Korean consumers make online overseas direct purchases? The purpose of the study was to examine intention use overseas
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